Thirty minutes with Tracy Armitage
When it comes to marketing two iconic international airlines to an SA market, it is key to position the brands in such a way that they resonate with SA consumers, and reach them through the right channels at the right times
As people are inundated with messages and information, brands need to be more innovative than ever before, not only to get the attention of possible customers, but to gain their trust and turn them into long-term loyal advocates of the brand. When marketing an international airline to SA consumers, this is particularly important in terms of ensuring the brand’s relevance to local consumers.
Tracy Armitage, who works on communication and campaign management for Air France and KLM Southern Africa, says that because people are constantly on the move, the effective use of digital media, including artificial intelligence, has become imperative when reaching customers at the right time through the right medium for them...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.