Grid, part of the TBWA group, has won the Hyundai car account. Hyundai put the account out to pitch in mid-June.Previously the account was held by FoxP2, and prior to that by the Jupiter Drawing Room Cape Town.Hyundai marketing director Oscar Makola says: "It was important to partner with a lead agency that has a capability and skill set wide and varied enough to deal with the demands of our business as it enters the next phase of its life cycle."Says Grid’s Nathan Reddy: "They wanted to play in culture, and culture is our playground."

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now