Advertising can lead the charge on climate change
The advertising industry needs to apply the same skill set and passion to the climate crisis as it has done to fighting stereotypes
The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world’s political and business leaders at Davos officially put the issue at the top of their "worry list". And Prince William recently asked Sir David Attenborough the ultimate question: "Why has it taken so long for those in key positions of leadership … to act on environmental challenges?"
The evidence of a climate crisis is all around us. And Prince William is right to point out that it’s leaders who have a role to play. So let’s turn the question on ourselves: why are leaders in advertising taking so long to help brands resolve the climate crisis? We have immense potential to go beyond lip service and make a real difference. So why isn’t advertising stepping up to the plate? ..
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