Pick n Pay uses tech to add value for consumers
Technologies such as augmented reality, virtual reality, animation and gaming can provide immersive experiences, giving brands an advantage in winning consumers’ hearts and minds
Pick n Pay’s latest set of collectable Super cards focuses on the Proteas men’s and women’s cricket squad and the ICC 2019 Cricket World Cup. It uses technology in the form of a free interactive app to add value to the promotion. Because most consumers now own a smartphone, a free app is a cost-effective way to create a brand experience that will keep people entertained for hours beyond the few seconds offered by a television commercial.
Pick n Pay worked with local game development company Sea Monster. The key to creating a successful campaign of this nature is to create something that consumers actually want to download, says Jade Duckitt, creative director at Sea Monster. “We’ve gathered analytics on the number of downloads and hours of engagement, and these reflect that Pick n Pay’s customers really appreciate the additional aspect of the app,” she adds...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.