SA investment in marketing communications is sound
According to SCOPEN’s Agency Scope, SA marketers are spending similar amounts to their UK counterparts, a positive sign that the industry is alive and kicking
SA’s investment in marketing communications stands at 2.7% of marketing spend related to turnover – just 0.2% lower than that of the UK and a healthy sign for SA’s marketing industry as a whole. This is according to the 2018 Agency Scope analysis, which analyses input from approximately 2,500 marketers in 12 countries globally.
Johanna McDowell, SCOPEN partner and director for the UK and SA, says this is an indication of the amount marketers are prepared to commit to communications in a difficult market. Over the past two years of tracking spend in this sector, McDowell says the proportion of spending on digital has grown, which is good news. Not so good is that spend has not grown for agencies...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.