It seems that on the world stage SA advertising is like our sports teams: we take part but at times aren’t as good as we used to be. The Proteas have crashed out of the Cricket World Cup and the local ad industry, apparently, couldn’t wait to leave the Cannes Lions Festival of Creativity and start afresh.

In 2018, nine SA agencies shared 21 wins, including a Grand Prix in the radio category. This year, SA scored just eight wins by five agencies, including a single gold statue in the radio category for the TBWA\Hunt\Lascaris agency and its client City Lodge.

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