Cannes Lions Awards: Locals need to sharpen up
Why SA ad agencies put in a rather flat performance at the industry’s Oscars this year, the trends that took centre stage, and comfort for traditional media platforms with signs of a real return to radio and television
It seems that on the world stage SA advertising is like our sports teams: we take part but at times aren’t as good as we used to be. The Proteas have crashed out of the Cricket World Cup and the local ad industry, apparently, couldn’t wait to leave the Cannes Lions Festival of Creativity and start afresh.
In 2018, nine SA agencies shared 21 wins, including a Grand Prix in the radio category. This year, SA scored just eight wins by five agencies, including a single gold statue in the radio category for the TBWA\Hunt\Lascaris agency and its client City Lodge.