Sunday Times Gen Next: when creativity moves the market
The #WooliesWaterChallenge illustrates the power of a great idea
Marketing nirvana is when a positively oriented social media post goes viral. That’s exactly what happened when a group of students created a hilarious video showing how Woolworths’s branded water changed their accents.
What became known as the #WooliesWaterChallenge has inspired others to put their own unique spin on the challenge.