The strategic readiness of a team
In a post-modern marketing world, agility, flexibility and the capacity for upskilling are as vital as the plan the business is looking to implement
In the business world, a strategy is only as good as the team responsible for implementing it. All too often a strategy is presented with great fanfare; yet a few months down the line it will not have been activated as set out in the original plan. The first step in finding out what went wrong is to look at the variables at play before the strategy was revealed.
The focus should be on the team who will be responsible for executing the strategy. A change in strategic direction often requires a change in behaviour and a deviation from the way in which things have always been done. Is the team ready for this?