The need to sweat the machine
Marketers need to rethink their digital marketing methodologies
10 June 2019 - 08:00
Ever searched for a product on Google only for that product to repeatedly show up in ads, even after you’ve bought it? You’re not the only one – a UK study from the Kantar research group confirmed that 70% of respondents bump into the same ads over and over again, while 54% said they object to being targeted based on past activity.
Putting the machine on auto..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.