The need to sweat the machine
Marketers need to rethink their digital marketing methodologies
Ever searched for a product on Google only for that product to repeatedly show up in ads, even after you’ve bought it? You’re not the only one – a UK study from the Kantar research group confirmed that 70% of respondents bump into the same ads over and over again, while 54% said they object to being targeted based on past activity.
Putting the machine on auto