Cadbury’s new brand campaign urges consumers to a give a little
Cadbury has launched a new television commercial and charitable initiative appealing to people’s generosity
Cadbury’s new television commercial has cemented the positioning of the brand and taps into the human instinct of generosity. It also aligns with consumers’ current need to support brands with a purpose.
According to Lara Sidersky, Mondelez SA Lead for Chocolate, generosity is a hallmark of the company. Founder John Cadbury built the brand in 1824 on the belief that chocolate had the ability to make the world a better place, both for the people who would consume the product and for the community that would benefit from the establishment of the company’s first factory...