Madex 2019 takes place on June 5 and 6 2019 at the Sandton Convention Centre.
Madex 2019 takes place on June 5 and 6 2019 at the Sandton Convention Centre.
Image: Supplied/Madex

Exhibitors of Madex 2019, #TheOGMarketingExpo, are currently putting the final touches to their stands. The great news for visitors is that many are planning to launch new brands and products exclusively at the show.

Co-located with Africa’s premier promotional products expo, Markex, Madex 2019 takes place at the Sandton Convention Centre on June 5 and 6 2019.

Here’s a small taste of what to expect at this year’s extravaganza.

  1. Carrol Boyes is celebrating 30 years in the design world at Madex this year. Visitors to the stand will be privy to a two-day celebration acknowledging Boyes for her art and dedication to building and sculpting the most gorgeous, top-quality collection of bespoke products, including glassware, wood, ceramics and even wine.

  2. iTouch, a new member of the Association of African Exhibition Organisers, will be demonstrating a hologram fan wall called the 3D HoloSPIN. The HoloSPIN is a 3D holographic LED fan display designed for use as a digital advertising platform and ideal for high traffic zones such as in retail, at points of sale and in exhibition areas where brands and marketers want to stand out from the clutter.

  3. Orakel supplies biodegradable tokens to festival, park or sporting industries as well as environmentally friendly promotional items. The tokens are completely natural and, if left behind or dropped, will simply biodegrade into the soil. Visitors who require tokens for catering, festivals, hospitals, events, congresses, schools and the like should stop by the Orakel stand.

  4. Did you know that every year, brands and retailers throw away about 1bn kg of cardboard through the use of traditional displays? For those looking for a sustainable, cost-effective alternative, Marins will be showcasing its Proteus smart display products. The displays are robust, safe and durable, and several major retailers including Delhaize, Jumbo and Plus, Procter & Gamble, L’Oréal and Coca Cola are using them already. Marins has, with this product, helped big brands reduce more than 85% of cardboard waste while retaining value in the circular economy.

  5. Get Rocket Book will be showing an interesting range of reusable notebooks at Madex this year. They might feel like traditional notebooks but are endlessly reusable and connect to all of your favourite cloud services. The notebook ranges provide a classic pen-and-paper experience but have been built for the digital age.

  6. Shai Boi, an events and project management company offering an intense focus on including creativity, innovation and professionalism, may be new to the expo and the industry, but is already proving it deserves a seat at the table, having served brands such as Salga, WWF, Vodacom, AngloGold Ashanti and the South African Music Awards. Visitors looking to connect with a young, vivacious team are invited to stop by and introduce themselves.
Carrol Boyes is celebrating 30 years in the design world at Madex this year.
Carrol Boyes is celebrating 30 years in the design world at Madex this year.
Image: Supplied/Madex

7. Pop in at Books Plus for unique, custom-created corporate gifts with an added personal touch. Books Plus offers classic, luxury notebooks to suit a vast range of personality types – from rugby fanatics to art enthusiasts. The company will be highlighting its Women’s Day range at Madex.  

8. The Mockana team will be showing off its award-winning tableware range comprising aluminium bowls, stainless steel cutlery and accessories. The company specialises in the manufacture and sourcing of corporate gifts that suit specific briefs. It will also be showing its unique range of pottery items, designed and handcrafted by local artists, as well as Mockana jewellery, pewter products, gift packs and fragrance options (including a customer favourite – the wooden top diffuser).

9. Scan Display has invited representatives from 12 African countries to Madex 2019 and designed a two-day programme including a workshop bringing focus to what the local market can offer them. The company has invited all Madex visitors to meet the delegates at the Scan Display stand. It will also be showing its popular fabric pop-up system, a portable display system that creates impressive marketing displays and exhibition stands. The systems are lightweight, easy to assemble, versatile and affordable. As an added incentive, Scan Display will be giving away spot prizes throughout the show.

10. JG Electronics returns to Madex with a brand-new, on-demand full-colour and white digital printer – the iColor 540. The toner-based digital transfer printer has been designed with apparel, marketing customisation and textile transfer markets in mind. The company says it is well placed for use in heat-transfer printing with white overprint; right-side reading applications with white under-print; regular CMYK prints without white; optional fluorescent printing; and optional dye sublimation transfer printing.

11. Thermalmate will be showing its mug range. Designed to keep hot drinks hot and cold drinks cold, these mugs are a proudly South African product. The mugs are made from high-grade polypropylene plastic, making them virtually indestructible. They are BPA free and microwave and dishwasher safe, and offer a drinking spout and straw hole to reduce the risk of spills and bee stings.

12. For health-conscious folk who want their gifts to keep on giving, Rio Largo will be showcasing its bespoke, international award-winning extra-virgin olive oil, produced by master miller Nick Wilson at his private estate on the banks of the Breede River in the Western Cape. Visitors are invited to try this delicacy for themselves.

Visitors to Madex this year will have access to a broad range of products and ideas to address their most pressing marketing challenges. If you're interested in a truly immersive experience, visit www.madex.co.za to secure your entrance tickets.

Madex 2019 will also feature more than 50 content sessions in two seminar theatres, deep-dive workshops with marketing experts, an opportunity to see the Mentorship Challenge show in action, and the Madex Colour-In Wall.

Register to attend Madex 2019 by yourself or as a group; book and pay R50 per ticket online or pay R100 at the door.

Contact Natasha Heiberg at Specialised Exhibitions Montgomery on +27 11 835 1565 or email info@madex.co.za or visit www.madex.co.za.

This article was paid for by Specialised Exhibitions.