Transformation has long been a burning issue. It is one the ad industry has been grappling with for more than two decades. For some it has become an opportunistic play, while for others it’s a point of contention.   It’s really sad, says Wayne Naidoo, founder and CEO of Duke, that for most people the term “black empowerment” is perceptually weighted towards a negative sentiment, because that was clearly not the intention behind the concept.

“Transformation, like many other noble ideas, has sadly drifted into murkier waters because of a morally bankrupt few,” Naidoo says. But he believes it should be resuscitated, and implemented with greater purpose and vigour.Duke, which was established just over four years ago, was founded with a very specific approach, namely of adding business value to its clients. The only way it could achieve this, says Naidoo, was to ensure that it had right-minded people on board, those who embodied a culture of transformative thinking.More than ever b...

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