From KFC to Liquid for Mike Middleton
Former KFC marketing head Mike Middleton is heading the newly formed Liquid ad agency, WPP’s new bespoke agency for Distell
18 April 2019 - 05:00
Former KFC marketing head Mike Middleton is heading the newly formed Liquid ad agency, WPP’s new bespoke agency for Distell and part of the Grey advertising setup. He’ll join CEO Paul Jackson and chief creative officer Fran Luckin. Middleton told the ad trade website MarkLives: "I thought it was a great opportunity. It’s not more of the same so it’s not another CMO role." Part of Liquid’s remit will be to introduce and establish brands into new markets with what the client describes as consistency. More than 100 people will be working on the Distell portfolio, including some from WPP agencies.
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.