If global beauty brand Dove has its way, advertisers worldwide will start taking female representation more seriously. A new study by the Unilever brand shows 71% of SA women don’t feel represented in media and advertising, and that a move to a broader definition of beauty has never been more pressing. In one of the largest global studies of its kind, the Dove report shows that globally 67% of women are calling for brands to step up and start taking responsibility for the stock imagery they use, while in SA 75% of women feel the same way. Globally, women want media and advertisers to do a better job of portraying women of physical diversity: 66% feel body shapes and sizes are limited, and 64% say characteristics such as scars, freckles and skin conditions are unrepresented. The SA component of the survey finds that eight in 10 women want media and advertisers to do a better job of portraying women of diverse appearance — including age, race, shape and size — and 75% of SA women say ...

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