King James was the big winner at this year’s Bookmark Awards. It received the Best Digital Agency award, four gold awards, nine silver awards and 19 bronze awards. Its client Sanlam bagged the Best Digital Brand award. The Bookmarks, now in their 11th edition, recognise excellence in the SA digital landscape. This year a total of 142 winners were recognised. In addition to King James, VML SA and Ogilvy did well.

Alistair King, chief creative officer at King James Group SA, says that while it’s critically important to have a good understanding of digital marketing, for brands to succeed in today’s environment they need to be good in all areas of advertising communication. “There is so much interconnectivity among mediums, so much momentum that can be brought in by drawing on additional media channels, that you simply have to play every card at your disposal – not always, but when and if you need to,” he says. Digital channels, he adds, are fast becoming some of the most effecti...

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