Qatar’s first global marketing campaign, which launched in late 2018, aims to position the country as an attractive tourism destination offering unique travel experiences. The campaign, titled “Qatar. Qurated for You” is the brainchild of Grid Worldwide on behalf of Qatar’s National Tourism Council. Rolled out to 15 priority target markets across the world, the campaign is currently running in eight languages across a variety of platforms including TV, print, digital and out of home, and aims to reach 250-million people. More than merely an advertising campaign, Qurated aims to introduce international travellers to the many authentic experiences the country has to offer and to position Qatar among the top five travel and tourism destinations globally. This positioning campaign is not the agency’s first experience of working with Qatar. It created a brand for the Qatar Tourism Authority in 2014 and was then requested to pitch on the positioning campaign for the country in 2017. Altho...

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