Balancing the bottom line with a defined purpose
‘Purpose for business’ is a business methodology, conceptualised by Joe Public co-founder Pepe Marais, which ensures that businesses are endowed with a greater purpose beyond profit
Joe Public United is one of SA’s top independent and fastest-growing advertising groups, and has been the recipient of numerous awards since 2014, including several AdFocus awards and scooping the Agency of the Year at the Loerie Awards for the first time in 2018. Key to the success of the agency has been the implementation of co-founder Pepe Marais’ “purpose for business” methodology, a strategy that ensures the business is has greater purpose beyond profit. Marais believes that it is only businesses that balance their obsession with the bottom line with a clearly defined greater purpose that will be sustainable in the future. It’s a methodology which is starting to attract the attention of the business community.
Marais’ career trajectory is detailed in his first book, Growing Greatness, published in 2018. Part autobiography, part business case study, the book details the development of his “purpose for business” methodology and offers key lessons in how to unlock human and ...