Unilever, KFC, Mindshare, MediaShop, Gorilla and Digitas Liquorice had an outstanding showing at the Mobile Marketing Association’s (MMA) annual Business Impact Index (BII) announcement in New York last week. These SA brands and agencies performed well in relation to their international counterparts in the Africa, EMEA (Europe, the Middle East and Africa) and global categories, bagging first and second place in many instances. First and second place respectively in the Africa section went to Mindshare and MediaShop. Liquorice came second in the global category and Gorilla fourth in the digital agency category. BII measures brands, agencies, tech enablers and media agencies whose campaigns have won or competed as finalists in the previous year’s Smarties Awards, the only awards to recognise the business impact a campaign has had. Analysis of the campaigns is done using a methodology that the MMA has developed in collaboration with global advertising research body Warc to determine th...

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