Remaining human in a world of technology
Digital disruption has changed the world and challenged everything we know about doing business in every possible industry, including banking
Digital disruption has changed the world and challenged everything we know about doing business in every possible industry, including banking. The challenge for banks in an increasingly automated world is to ensure human-to-human interaction and that their brand remains relevant and trustworthy. To this end, Investec recently launched its first cross-business, fully integrated marketing campaign. Conceptualised by Ogilvy, the cornerstone of the campaign, “Partner with Out of the Ordinary”, is relevance to clients, says Danni Dixon, head of marketing at Investec. “The key message here is that through partnership and authentic relationships, Investec is able to support its clients in a time that can feel confusing and unstable, by clarifying the complexity – essentially how to be human in a world of technology,” she says. The film component features a monologue by a main character (portrayed by British actor Nicholas Pinnock) as he makes his way through a world he finds both familiar ...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.