The battle of the banking brands
SA banks are by far the continent’s most valuable banking brands, according to the latest Brand Finance rankings. China dominates the world rankings, but there are interesting regional trends, not least in SA, with new entrants challenging traditional banks
SA banking brands have come up trumps in Africa in the Brand Finance Banking 500 2019 value ranking, though China’s major banks dominate the global top spots. Seven of the top 10 places for the continent are SA banks, with Capitec first and FNB a close second. Brand valuation and strategy consultancy Brand Finance, which has offices in over 20 countries, values the world’s biggest brands each year. Its report on the ranking of the 500 most valuable banking brands is published by The Banker magazine. Brand Finance Africa MD Jeremy Sampson says: "The strength of the banking sector underlines why SA remains the gateway to Africa, with banks jostling for top positions." The combined value of SA banking brands in the rankings is more than $8bn, almost eight times the total of the next country on the continent, Nigeria. SA accounts for eight of the 18 banking brands in the ranking, followed by four from Nigeria, three from Egypt and three from Morocco. "The competition is on," says Sampso...