Nedbank seeks digital edge with heart
Nedbank has appointed two new agencies to help put it at the forefront of technology, without losing sight of the values of compassion, responsiveness and attentiveness
Nedbank is consolidating a three-pronged marketing campaign to compete in a world where more people are banking online — and where competition is increasingly fierce. Award-winning brand and communication group Joe Public has retained the account. But joining the bank will be Levergy Marketing Agency, which will manage the sponsorship account, while Digitas Liquorice will manage the digital creative account. Khensani Nobanda, group executive for marketing and corporate affairs at Nedbank, says these appointments will help drive the bank’s aspirations. "The emergence of digital banks has resulted in a highly competitive retail banking sector. "Nedbank has embarked on a journey that aims to put the bank at the forefront of technology under its ‘Digital first, first in digital’ focus." With a trend of "everyone moving towards digital, and the client demanding the same digital experience across all service providers regardless of the offerings, most organisations are focusing less on th...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.