Nedbank is consolidating a three-pronged marketing campaign to compete in a world where more people are banking online — and where competition is increasingly fierce. Award-winning brand and communication group Joe Public has retained the account. But joining the bank will be Levergy Marketing Agency, which will manage the sponsorship account, while Digitas Liquorice will manage the digital creative account. Khensani Nobanda, group executive for marketing and corporate affairs at Nedbank, says these appointments will help drive the bank’s aspirations. "The emergence of digital banks has resulted in a highly competitive retail banking sector. "Nedbank has embarked on a journey that aims to put the bank at the forefront of technology under its ‘Digital first, first in digital’ focus." With a trend of "everyone moving towards digital, and the client demanding the same digital experience across all service providers regardless of the offerings, most organisations are focusing less on th...

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