Crisis communication: what we learnt in 2018
With social media adding a host of platforms for a company crisis to elevate in a matter of minutes, companies cannot afford not to be prepared
Crisis communication – the PR, media and communication process through which a business deals with high-profile negative issues – is a vital aspect of reputation management. Limiting the damage to a business or brand is one of the most important mandates of a PR professional. The digital landscape has added a layer of complexity to the crisis communication process, with the power of social media cutting response times from hours to mere minutes. Over the past year, several prominent organisations have made headlines for all the wrong reasons. It would have helped each of these organisations immensely to have had a comprehensive crisis communication strategy in place, yet all too often a crisis process and team is deemed an unnecessary expense. While all organisations will at times find themselves in undesirable situations, few are effectively prepared to deal with them. The importance of a crisis communication strategy Should a crisis of any type arise, companies should have a team ...
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