The era of post-modern marketing
It’s the age of post-modern marketing, when creativity and storytelling are combined with modern technology and a focus on human behaviour
At a time when it’s a race to catch up with the changes brought about by technology, there is also a wealth of opportunities – a host of marketing concepts and ideas that can provide major benefits for brands that are brave enough to use them. It’s the age of post-modern marketing, when creativity and storytelling are combined with modern technology and a focus on human behaviour. Demographica’s Warren Moss explains that pre-modern marketing centered on storytelling, big-idea creativity and campaigns that evoked emotion. The biggest brands of the world were created during this time – think Apple and Kodak Carousel. Modern marketing was technology driven, with a strong focus on data and analytics, Moss continues. Everything was about measurement, behavioural tracking and return on investment. Globally, a large portion of the marketing budget is still spent on tracking and reportability. Technology has provided us with the ability to track and measure almost anything. It’s also used t...
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