Mergers & acquisitions: How to manage growth with the right brand architecture strategy
According to Reuters, there were over 50,000 merger & acquisition (M&A) deals announced in 2018. By May, R26.6-trillion had been spent on M&As, more than seven times SA’s annual GDP. SAB and AB InBev, Amazon and Whole Foods, Heinz and Kraft, AT&T and Time Warner, Microsoft and LinkedIn, and Bayer and Monsanto are all examples of M&As in recent years involving monoliths of industry, totalling R4.9-trillion. As brands consolidate to survive, brand architecture strategy is becoming increasingly important. Rephrasing the question In 2011, The Economist asked: “Do companies have to buy others to grow?” This was a pertinent question for the time, given that companies had lots of money and little direction on what to do with it. After the financial crisis, frugal spending by the private sector meant they had plenty of cash, leaving many executives with the question of what to spend it on. Eight years later it seems that the question, though still relevant, needs to be rephrased. Something ...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.