Thirty cheers for Joe Public
Joe Public shone in this year’s Loeries, in which smaller ad agencies also made inroads, though some contend that women are underrepresented on the list of creative talent
The Joe Public United advertising group has capped a stellar year, heading the Loeries agency rankings for 2018. It’s moved up 15 places from 2017 and has one of its badge accounts, Chicken Licken, taking second place in the competition’s brand rankings. The Loeries recognise creative excellence. They are SA’s top advertising awards and are watched closely by the marketing fraternity for selecting new ad agencies and benchmarking advertising output. Joe Public won 30 Loeries this year, its 20th year of business, including eight gold and six silver statues. Creative head Pepe Marais says: "Awards are not just creative accolades but evidence of the calibre of creative business solutions." He and his studio partner Xolisa Dyeshana also top the Loeries list of leading chief creative officers. The Loeries agency rankings list top-performing agencies in the Middle East and the rest of Africa; there is also a stand-alone list of local agencies. Joe Public tops both and has beaten last year...
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