Is video the missing link for SA brands and businesses?
A tailored video on a website landing page translates to an 80% higher customer conversion rate
A full 80%. That, according to EyeView, is how much a webpage's conversion rate can increase by if it has a tailored video. And yet, for all the growth we have seen in online video, very few SA companies are using it effectively. Online video is booming – Cisco predicts that 82% of all IP traffic will be video related in 2021. True, video-streaming services such as Netflix make up a fair percentage of this, but it’s very difficult to look past the profound influence of YouTube. Ignore at your own peril Ranked as the second-largest search engine, YouTube accounts for a considerable 1-billion hours of content watched per day. And it’s changing the way we consume the internet. Looking to buy a smartwatch? Check the reviews on YouTube. Want to see how it’s packaged? Watch the unboxing. Trying to fix a syncing problem? Well, there’s more than a few videos for that. In a relatively short time, YouTube has created a space where consumers are increasingly unhappy reading text but more than ...
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