outlook report
SA’s media industry on an accelerated digital trajectory
Digital-driven media segments are expected to show the fastest revenue growth over the next five years, while adspend in newspapers and magazines is forecast to continue its decline
It’s now clear that SA’s media industry is firmly on an accelerated digital trajectory, as expansion in the sector in coming years will far outstrip that of more traditional offerings like TV, newspapers and magazines. PwC’s new "Entertainment and Media Outlook: 2018-2022: An African perspective" says there is a striking difference in growth between digital and nondigital revenue. They have a compound annual growth rate (CAGR) of 11.4% and 1.8% respectively. Put another way, "digital revenue will add R41.3bn and nondigital revenue R6.7bn in absolute terms to 2022", says Vicki Myburgh, the report’s project leader. "The nondigital elements of five different segments — books, magazines, newspapers, out-of-home and video games — will all decline until 2022." PwC’s report is an authoritative source of analyses and five-year forecasts of consumer and advertising spending in SA, Nigeria, Kenya, Ghana and Tanzania. It covers 14 segments: internet, data consumption, TV, cinema, video games, ...
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