Content is king: great storytelling is not just about finding the right words and pictures; it’s also about how you use them and how the audience perceives them. In the competitive automotive industry, the benefits of new technologies can be hard to explain to consumers. How do you shape words and pictures into branded content that resonates? From developing an initial concept to final execution, how do some of the top brands in this industry deploy a deep understanding of their products and technologies? For the next event in the Financial Mail AdForum series in association with Ornico, we've brought together experts to critique and debate 10 brand ads from car makers who believe they have mastered the technique of delivering the brand message while assuring prospective owners that their investment will generate rewards. Panel members include:

Thalia Bruinders, head of Joburg, Bonfire Media Willie Struwig, creative director, Publicis Machine Mongezi Mtati, marketing manager,...

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