In an already crowded and competitive local media agency market, any new operation is inevitably going to find it difficult. But that’s not deterring The MediaShop, which has opened a new conflict business agency, Meta Media. This is all part of a major group restructuring under the name Park Advertising, which will house both operations. A conflict business agency is designed to serve accounts or clients that compete with one another, to avoid conflicts of interest. The MediaShop plans and buys for big blue-chip clients including the Shoprite Group, Tiger Brands and Old Mutual. Chris Botha assumes the role of group MD of Park Advertising and will oversee the management operations of both businesses. He says: "The MediaShop and Meta Media will operate independently of each other, in their own offices, with their own management team, directors and client bases. Meta Media will operate in Johannesburg and Cape Town." The MediaShop will retain its level 1 BEE rating at 55% black owners...

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