The most recent FM AdForum, held in association with Ornico, focused on adverts flighted between May and July 2018 by the telecommunications sector. The sector is dominated in SA by four players: Vodacom, with 42.1-million subscribers; MTN, with 30.2-million; Cell C, with 16.3-million and Telkom, with 5.2-million. According to research conducted by Ornico, it was Vodacom that dominated the sector, with the most ads flighted during the period under review and the highest advertising spend attracted. The company accounted for 98% of the ads flighted on Supersport 1. In terms of social media reach and engagement, MTN received the most social media mentions, though Vodacom dominated in terms of total social media reach. The most popular content was from Telkom. This month’s AdForum panel was chaired by Phumi Mashigo, founding partner of Ignitive. Panellists included Andy Rice, co-host of 702’s AdFeature; Peter Khoury, creative director at TBWA/Hunt/Lascaris; Nkgabiseng Motau, art direct...
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