The 10 most valuable food brands in 2018
Among the stand-out trends in the latest Brand Finance report on food and beverage brands is the rise of emerging-market contenders, the strong performance of the dairy sector and, in SA, a decline of brand loyalty in tough times
Nestlé and Coca-Cola are the world’s two most valuable food and beverage brands respectively, according to a report by brand valuation and strategy consultancy Brand Finance. Valued at $19.4bn, Nestlé is more than double the value of second-ranked food brand Danone ($9.1bn). And despite a 5% drop to $30.4bn, Coca-Cola once more comes in first among the soft-drink brands — more than $10bn ahead of Pepsi ($20bn). Brand Finance CEO David Haigh says emerging-market brands are also starting to find global traction. The value of China’s largest dairy brand, Yili, jumped ahead of international leaders such as Kellogg’s and Kraft Heinz. Dairy is one of the strongest performing sectors in the food industry, registering an average 13% brand value growth year on year. While scale and reach mean SA food brands are unlikely to ever crack the rankings, Brand Finance’s local director Jeremy Sampson says local food and beverage brands enjoy a degree of loyalty. But that is also under threat. "Risin...