Financial services advertising in the spotlight at AdForum
Banks plan to invest more resources into technology and focus on greater innovation
Topics at the most recent Financial Mail AdForum event, held in association with Ornico, included advertising in the financial sector, the newest adverts to be flighted and marketing trends in this competitive industry. As more and more banks in the sector work hard at digital transformation, they plan to invest more resources into technology and focus on greater innovation, so as not to lose market share to small challenger brands. The panel last week consisted of Havas CEO Lynn Madeley, Ornico’s Mongezi Mtati, founder and CEO of Make Beautiful Zwelakhe Tshabangu, and Fairly Famous founder and creative partner Deon Wiggett. They dissected some of the latest television commercials to come out of the sector. First up was the new offering from Allan Gray, which was popular among most of the audience members but less so with the panel. While beautifully shot in Allan Gray style, Madeley said she found the storyline sad and failed to see the point of the ad, questioning whether people ...
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