Digital disruption has changed the way youth consume media
Brands should be providing content that adds value and listening to their youth markets instead of talking at them
Today’s youth audiences choose to engage with media platforms that provide them with useful content that adds value to their everyday lives. As a result, authentic content has become an important connection between brands and the youth and is ultimately the deciding factor in terms of whether a brand remains relevant in their lives.
These were some of the observations from a panel discussion, moderated by CliffCentral’s Siya Sangweni, that took place at the Sunday Times Generation Next Conference last week in Johannesburg.