South African agencies are managing to find interesting ways to do a lot with very little. That’s the opinion of Pete Khoury, Creative Circle chair and chief creative officer at TBWA\Hunt\Lascaris, who says: “As a country, we have won awards at practically every major competition globally, and our ideas and craft have always been world class. In certain media, such as radio, we might even be regarded as world leaders.” The Creative Circle recently released its final rankings for 2017 for both individual agencies and groups. This year, together with the usual top performers, the rankings showed some new players, which is a good sign of growth and competition in the industry. The rankings themselves provide a good benchmark and guidance on where the industry is at, and are proof that South African agencies continue to punch above their weight when benchmarked against their global counterparts. Rankings are important – not only do they give recognition to local agencies, they also prov...

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