While MTN’s brand value has grown by 8% in the past year to R44.2bn, entrenching its leadership as SA’s most valuable brand, First National Bank (FNB) has had its brand value increase by 22% to R19.4bn. The latest Brand Finance local brand value report, released this week, says FNB has also jumped from being the seventh-biggest brand to the third-most valuable brand in the country. FNB is also rated the country’s most valuable bank brand, just ahead of Absa (up 3% to R18.9bn) and Standard Bank (down 11% to R18.5bn). The report says MTN’s brand value grew primarily because of customers spending more on data services. The brand valuation is in stark contrast to MTN’s latest quarterly update, which revealed marginal growth in its home territory, with revenue up by just 2.5% and lower than full-year expectations. MTN Group president and CEO Rob Shuter says the brand is executing a turnaround plan focused on improving customer retention and acquisition. According to Jeremy Sampson, execu...

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