In response to the rapidly growing flow of data between countries, the EU will enforce the General Data Protection Regulation (GDPR) on May 25 this year.  The legislation will standardise data protection across the EU’s 28 member states, affecting every organisation that collects, processes, stores and shares any personal information of citizens based in Europe.  Essentially, the GDPR will set a new standard regarding the rights of personal data protection for consumers. The GDPR will not only apply to organisations located within the EU, but also to those outside it that offer goods or services to, or monitor the behaviour of, EU data subjects or consumers. This means that businesses operating in Africa that engage in business with people in EU member states will fall within the ambit of the GDPR. Reputation damage as a result of ineffective communication with stakeholders regarding how you are ensuring GDPR compliance could far exceed the maximum fine. Have a communications strate...

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