In response to the rapidly growing flow of data between countries, the EU will enforce the General Data Protection Regulation (GDPR) on May 25 this year. The legislation will standardise data protection across the EU’s 28 member states, affecting every organisation that collects, processes, stores and shares any personal information of citizens based in Europe. Essentially, the GDPR will set a new standard regarding the rights of personal data protection for consumers. The GDPR will not only apply to organisations located within the EU, but also to those outside it that offer goods or services to, or monitor the behaviour of, EU data subjects or consumers. This means that businesses operating in Africa that engage in business with people in EU member states will fall within the ambit of the GDPR. Reputation damage as a result of ineffective communication with stakeholders regarding how you are ensuring GDPR compliance could far exceed the maximum fine. Have a communications strate...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.