Digitata Insights has won global recognition and a Silver award at the recent Festival of Media Global Awards, for the “Sunlight Smart Water Savers” mobile game it developed for Unilever’s Sunlight two-in-one campaign. The win is further evidence that gaming is an increasingly effective way for marketers to engage with audiences for longer than they would in the case of a traditional advert, in a novel way. Digitata Insights conceptualised the campaign, “Sunlight Smart Water Savers”, based on a brief from Unilever as a means not only to increase awareness for its Sunlight laundry brand, but also as a way of contributing to drought relief efforts in the Western Cape by encouraging an interactive way to save water, which would have a positive impact on global communities, as well as society at large. The campaign, which was covered by Redzone earlier this year, highlighted the benefits of Sunlight’s re-engineered 2-in-1 washing powder. Digitata Insights chief marketing officer Henk S...
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