The most visible brands on social media
While many brands make a significant investment in sponsorship to ensure their logo becomes visible to a mass audience, it’s often hard to measure the success of their efforts or the effectiveness of their offline marketing initiatives. To this end, research company Brandwatch publishes the “Brand Visibility Report”, an annual ranking of the most-seen brands on social media when it comes to brand logo and name. Adidas has the most-shared logo of any brand on social media, appearing in three new images each second, according to Brandwatch’s 2018 report, which ranks the 100 brands pictured most on social media. The sportswear brand is followed by Nike, Google, Emirates, Puma, Coca-Cola, Starbucks, McDonald’s, Disney and Apple. At the same time, Brandwatch has published a ranking adjusted for revenue, which includes brands with smaller budgets that outperform the industry average. Brands that generate more images relative to their revenue include Puma, Under Armour, Adidas, BBC, Vans, ...
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