SA digital agencies make their mark in MMA’s first Business Impact Index
Four SA digital agencies – Digitas Liquorice, Yonder Media, Gloo@Ogilvy and Gorilla – have been placed in the top 10 of the EMEA Mobile Marketing Association’s (MMA’s) inaugural Smarties Business Impact Index, while Digitas Liquorice and Yonder Media were ranked numbers 2 and 3 in the global index’s ranking. Gloo@Ogilvy came in at 10th position globally and in third position in EMEA, while Gorilla came in 11th overall globally and fourth in EMEA. The MMA’s Business Impact Index (BII) identifies and ranks agencies (media, creative and specialist), holding companies, agency networks, advertisers, brands and technology enablers, who, through their campaigns and mobile activities, are having the biggest business impact in their organisations, their country, the African continent and around the world. The index is based on the methodology of the World Advertising Research Centre, the global authority on advertising and media effectiveness. It analyses the finalist and award-winning c...
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