The most successful campaign of 2017 promoting a good cause has been voted as Fearless Girl, a campaign by McCann New York on behalf of State Street Corp, by The Good Report. The report is a collaboration between Act Responsible (the largest global source of the world’s best ads on social and environmental issues) and the Gunn Report (a global index of creative excellence in advertising). Each year The Good Report ranks the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. Rather than using complicated criteria or categories, to be recognised by The Good Report campaigns are acknowledged for industry recognition with the performance measured by the Gunn Report, as well as the promotional effort behind the campaigns and the public’s votes organised by Act Responsible. The philosophy behind the ranking is that advertising recognition is too often confined to its commercial side w...

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