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Though the Loeries creative week is well entrenched in the SA advertising calendar, it might do well to look over its shoulder, as an established American competitor is sniffing around.
The Advertising Week festival, which started in New York in 2004, is looking to stage an event here next year.
Founder Matt Scheckner has been in SA testing the waters and meeting a number of key industry stakeholders. He’s been planning the project for the past two years.
Though the bedrock of the Loeries has always been its respected awards programme, it has gained currency in recent years with a seminar and conference programme that includes high-profile international speakers.
That’s exactly what Scheckner is looking to replicate, with a view to taking the "the African story of innovation and use of technology" to a wider continental market and the rest of the world.
Advertising Week has grown rapidly over the past 10 years, with spin- off events in London, Tokyo and Mexico City.
Two of Scheckner...
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