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Women’s sport is no longer considered the poor relative of its male counterpart. Globally there has been a notable increase in the time and attention given to women’s sport – and while SA still has a way to go in this regard, we’re certainly on the right trajectory. There has been significant coverage given to local women’s sporting codes recently. Long-time Proteas sponsor Momentum has extended its sponsorship to include the women’s Proteas team, which reached the semifinals of the International Cricket Council’s Women’s World Cup last year. Each player on the team has now been contracted to Cricket SA. Momentum is not the only local company that’s in on the action. Sasol has been a sponsor of the national women’s soccer team, Banyana Banyana, since before women’s sport achieved its current popularity. Banyana Banyana was last year voted the Women’s National Team of the Year at the Aiteo Confederation of African Football Awards in Accra, Ghana. “A number of other brands have been i...

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