The Interactive Advertising Bureau SA’s 10th annual Bookmark Awards were held in Kyalami, Johannesburg, on March 1, with Ogilvy named Best Digital Agency, KFC winning Brand of the Year and Ben Schoderer of KFC taking the Best Marketer award. In total, 12 gold and 55 silver Pixels were awarded at the event, which recognises excellence in the digital space, while eight Special Honours awards were presented in the form of black Pixels. Other notable wins came from King James, which took home gold Pixels in the Content Strategy and Bots, Messaging & Dark Social subcategories; Showmax, which received a gold Pixel in the Data-Driven Campaign subcategory; and NMPi, whose Clicks campaign won the Organic Search Marketing subcategory. A further win for Ogilvy, in the Branded Content subcategory, was awarded for the Huggies “Baby Marathon” campaign, which also was also awarded gold in the Craft: Marketing Copywriting subcategory. The agency’s fourth gold was awarded to KFC in the Innovative Us...

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