Jan Jacobs. Picture: Robert Tshabalala
Jan Jacobs. Picture: Robert Tshabalala

A high-flying New York ad agency with its roots firmly in SA has cracked the top five in the A-list of industry magazine Ad Ag e for the first time.

Johannes Leonardo (JL) was cofounded by Jan Jacobs 10 years ago.

The agency is now one of Madison Avenue’s most sought-after shops, with more than 100 staff members and clients that include sports brand Adidas.

JL is an acknowledged leader in cutting-edge advertising. Recent work includes a live New Year’s Eve commercial and an idea that allowed consumers to adopt a runner in the New York marathon.

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