The role of a CEO, the highest-ranking executive in a company, has traditionally been defined as having the primary responsibility for major corporate decisions, managing the overall operations and resources of a company and acting as the main point of communication between the board of directors and corporate operations. Over the past few years, the role has evolved to encompass so much more than this. The modern-day CEO is a leadership figure who not only navigates an organisation though strategic, operational and financial challenges but also plays an increasingly important part in proactively managing a brand’s reputation and protecting a brand during a crisis. A recent report by Weber Shandwick and KRC Research, titled “CEO Activism in 2017: High Noon in the C-Suite” measured people’s attitudes towards the trend of CEOs speaking out on hot-button social issues. According to this research, 47% of millennials (ages 18-36) believe CEOs have a responsibility to speak up about issue...

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