The environmental crisis caused by plastic packaging is well documented, and predicted to worsen — it’s estimated that by 2050 there will be more plastic than fish in the ocean. Coca-Cola and Unilever are two brands making huge strides in working to alleviate the crisis by amending their products and involving and educating consumers. President and CEO of The Coca-Cola Company, James Quincey, has announced that, as part of the brand’s World Without Waste vision, Coca-Cola’s goal is to help collect or recycle a bottle or can for every one it sells by 2030. In 2009 Coca-Cola introduced a bottle made from 30% plant-based material. The brand has for years been working towards making its packaging 100% recyclable and has looked for ways to make its plastic packaging more innovative. The company has also committed to educating its communities all over the world on what, how and where to recycle in the drive towards a circular economy where glass, plastic and aluminium are used multiple ti...
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