The Integrated Marketing Communication (IMC) conference will be taking place on February 8. The conference will provide marketers with an inspirational start to the year, and give them a platform  to engage with award winning leaders, making the job of planning for the future in this era of rapid innovation that much less complicated. IMC has become Africa’s largest marketing conference and this year’s line-up will feature the marketers behind brands firms such as McDonald’s, Standard Bank and Alexander Forbes, as well as insights from local and international agency thought leaders. According to IMC spokesman Dale Hefer, there will be three streams of content running simultaneously throughout the one-day event, which will cover nine themes overall. This format is a first-to-market in SA conferencing. Artificial intelligence and big data, presented by Katherine Madley of Alexander Forbes and Lee Naik from TransUnion will be one of the morning’s themes. HDI’s Bongani Chinkanda will al...

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