Though marketers have not yet tended to focus on Augmented Reality (AR), this trend is likely to change as AR eclipses Virtual Reality (VR), spurred on by mobile devices with built-in AR potential. According to a recent Forrester Report that advises marketers to get ready for AR, integration into existing marketing strategies is vital for avoiding gimmicks and creating valuable experiences for consumers. Interestingly, Forrester maintains that AR will be the bridge between online and offline experiences.
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