The 4x4 brand vehicle Isuzu has been forced to apologise after it was hauled before the Advertising Standards Authority for a misleading radio commercial.The spot claimed that daytime running lights would make navigation through fog easier.The complaint stated that running lights were not a safe replacement or substitute for head lights and fog lights in misty conditions.Isuzu said it was not its intention to mislead or confuse, apologised and said the campaign ended as scheduled in October and would not be used again.
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.