With just 2% of the ad business, they are collaborating to get more of the work
Join Future of Media in unpacking the challenges and opportunities in the metaverse frontier, and the myriad possibilities it holds for advertisers
Digital technology is evolving rapidly, outpacing the rate at which many organisations can adapt. For most, the central challenge of transforming their business is about enabling their workforce to take charge of new technology to enhance performance.
At its heart, the promise of digital is that it enables organisations to use data better to drive every element of the business, from production to customer acquisition and engagement. To become data driven, organisations need to develop their employees’ skills so they can use data to create business value by making smarter decisions. In addition to data science and analytic skills, organisations need skills in areas such as artificial intelligence and user experience.
Most organisations realise that their staff are far from ready for the digital world. An 18-country study from the Technical University of Munich and SAP found that 64% of respondents felt their company personnel did not possess the skills necessary for successful digita...
A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
Already subscribed? Simply sign in below.
Questions or problems? Email firstname.lastname@example.org or call 0860 52 52 00. Got a subscription voucher? Redeem it now
Would you like to comment on this article? Register (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.